Sample Monthly Crew Report
This is what your report looks like every month — real numbers, plain language, no dashboards.
Monthly Crew Report
SAMPLE — Main Street Salon · June 2026
Second Crew
Delivered on July 1, 2026
What your crew recovered this month
$1,140
Est. bookings recovered from missed-call text-backs
19 bookings × $60 average
$680
Est. no-show revenue saved
17 confirmed via reminders; estimated 40% would have missed
19
New Google reviews
Requests sent to 92 happy customers
4.8
Google rating
Up from 4.6 at the start of the month
Front Desk Crew
Missed calls
41 calls were missed during business hours. All 41 received an instant text-back with the salon's booking link within 30 seconds.
Result: 19 customers booked online without the owner touching the phone.
No-shows
214 appointment reminders were sent at 48 hours, 24 hours, and 2 hours before appointments.
Result: 17 clients rescheduled instead of no-showing. The no-show rate this month was 4 of 233 appointments, or 1.7%.
Reviews
92 review requests were sent after completed appointments.
Result: 19 new reviews came in. All 19 were answered in the owner's voice within 24 hours. Responses were also drafted for 2 older critical reviews and approved by the owner on the 12th.
Marketing Crew
Reactivation
A "We miss you" text campaign was sent to 118 clients who had not visited in 90 or more days.
Result: 11 clients rebooked within two weeks.
Referrals
6 referral rewards were claimed.
Result: 6 brand-new clients are now on the books.
Social
12 posts were published using the client's photos and Second Crew's captions.
Result: Best performer: The balayage before-and-after post on the 18th generated 41 saves and 3 direct-message inquiries, which were forwarded to the owner.
What we're doing next month
- •Test an earlier 3-day reminder for color appointments, which are the salon's longest and most expensive no-shows
- •Draft and schedule a July 4th promotion for the full customer list, pending approval by June 24
- •Add two new stylists to the booking text-back rotation
One thing we need from you
Ten minutes: Approve the July promotion draft and confirm the new stylists' schedules. Reply by email or text P.J. Second Crew handles the rest.
Questions about anything in this report?
Call or text P.J. anytime: (978) 609-2639
Your next report arrives on the first Friday of the month.